Italian football club Como 1907 launches an innovative charity auction inclusive of a non-fungible token (NFT) for lifetime tickets to matches, a VIP stadium experience, and a once-in-a-lifetime Lake Como travel package. All proceeds from the auction will be donated to charity organization EMERGENCY, which offers free care to victims of war, landmines, and poverty.

Bidding will begin at 2 ethereum (ETH), or approximately $5,000 USD, while the value of the prize exceeds $100,000 USD. The auction is live on OpenSea through April 30th. To assist those unfamiliar with cryptocurrency, Como 1907 announces a Crypto Concierge is available for bidding in USD.