From the 1950’s and 60’s, before the rise of Spain as a package holiday destination, Rimini’s 15 km of sandy beaches were attracting tourists from all over Europe. In fact, it started earlier as, from the middle of the 19th century, people started coming here to take the waters. The success of the seaside means that the city itself has been largely overlooked – a shame since it’s worth exploring.

I’m here to take part in the TTG Travel Experience, held in Rimini for 60 years. This is the key travel event in Italy and hosts a thousand foreign buyers from 62 countries over three days. It’s fascinating to wander around and see the wide scope of tourist experiences that are on offer. In particular outdoor activities are much to the fore this year, with the emphasis on slow sustainable holidays.