The average price grows, volumes are holding up, and the race of Brunello di Montalcino continues on strategic markets, already protagonists of a boom in demand in the previous two years.

As reported by the data from the Brunello Price Observatory – which collect data provided voluntarily by companies – as for the sold in the first 9 months of 2022, the increase in September marks a +21.5% in terms of value, with a jump in price average between “Vintage” and “Riserva” products – now close to 27 euros per bottle ex cellar (+14% with peaks of over 24% in the Usa) for a total of 7 million bottles sold – well beyond the inflation pressing.