Small family-run company, Fattoria Moretto, was founded in 1971 after Antonio Altariva, the patriarch, arrived in the area from Pavullo nel Frignano in the 1960s to establish a sharecropping contract. It was his son Domenico who purchased the first properties including a house and a cellar.

However, the most significant step occurred in 1991 when the third generation, represented by Fausto and Fabio, decided to bottle the wine. The Altariva family presents distinctive versions of Grasparossa, cultivated from vineyards managed organically.