Barilla's Advertising Is The Center Of A New Class-Action Lawsuit

Oct 23, 2022 516

It's been a big year for all of us, but for Barilla, the last few months alone have been particularly eventful. In September, the pasta brand launched a "Pasta Season Pack" in anticipation of National Pasta Month. Earlier this month, Barilla released a new premium pasta line called "Al Bronzo," which boasts shapes like Bucatini, Fusilli, and Penne Rigate. The company's latest headline, however, isn't quite as exciting for the company. Barilla's advertising is the center of a new class-action lawsuit.

Barilla's slogan is "Italy's No. 1 brand of pasta," and indeed Barilla has remained the largest single pasta maker in the world as of January 2022, per Reuters. The issue? Barilla isn't actually made in Italy. Talk about truth in advertising — at least, that's what CNN reports former customers Matthew Sinatro and Jessica Prost are saying, who filed the lawsuit against the company.

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