By John T. Edge

For centuries, fishermen here have netted mullet, an oily fish that retails for about $1 to $3 a pound and takes well to deep-frying or smoking. But in Italy, where some of this village's harvest is shipped, sacs of roe are removed from the fish, cured and marketed as a delicacy, bottarga, that often sells back in the United States for more than $100 a pound.

Seth Cripe, who was born 34 years ago in this coastal village an hour south of Tampa, wants to capture some of that profit for the fishermen and artisans of Cortez.

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Source: http://www.nytimes.com/