Italian heritage brand Santoni celebrated its 50th anniversary by opening the largest boutique in its history on March 13th in Manhattan. There is architecture that you simply admire, and then there’s architecture you feel in your soul. The new Santoni store on Madison Avenue falls into the latter category; while it is not a design for everyone, it speaks to those who deeply understand luxury. True luxury isn’t about loud logos but about respect for craft, for time, and for oneself—a perspective that the new Santoni flagship encapsulates.

The space takes inspiration from the Chrysler Building, an architectural icon of New York. Designed by Patricia Urquiola, the interior reflects the geometry of the Chrysler Building’s triangular windows, softened with a warm palette of rose and orange tones and rounded furniture that creates a calm, welcoming environment in the midst of a frenetic city.