Don’t let them take our dough! A new alliance has formed to fight New York City’s edict targeting famous pizzerias that bake their pies in pollutant-spewing coal-and-wood-fired ovens. Lobbyist and self-described pizza fanatic Brad Gerstman said Wednesday he’s created the “New York City Pizza Alliance” with fellow lawyer Nina Marinaro and pie makers to block “a concerted effort to undermine and suppress the coal and wood-fired pizza business.”

The city Department of Environmental Protection has drafted new rules that would order eateries using the decades-old baking method to slice particulate emissions by up to 75%. The rule targets coal-and-wood-fired ovens installed before May 2016 and restaurateurs said it would cost at least $20,000 to install air filtration systems to dramatically curb smoky emissions.