Salvatore La Rosa, who initially found success with selling sandwiches via a circa 1970s moped, is settling down. La Rosa says he’s signed a lease for Salvo’s at 66-01 Forest Avenue, near Gates Avenue, in a former Ridgewood shoe repair shop.
Salvo’s began selling Italian lunch by way of Instagram in 2023. Some of his earliest offerings included a mortadella sandwich with fried zucchini, dressed with olive oil, lemon, basil, and dill, and prosciutto with pistachio spread. A former graphic designer and punk band member by night, he decided to leave the computer screen behind to use his hands. Working part-time as a courier, he got the idea to also deliver food.
