What stands out is the restaurant's name: Barilla. It is the first outpost of a 138-year-old, multibillion-dollar company best known for its blue boxes of low-price, dried pasta.
The Italian restaurant quietly opened three months ago in the concourse of a Midtown Manhattan skyscraper. The look and feel isn't much different from any West 52nd Street lunch spot—a cafeteria-style counter, rustic dining room, meals ready in a few minutes.
Source: http://stream.wsj.com
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
