Green Mountain Coffee Roasters and Lavazza to Bring the Flavors of Italy to Keurig

Feb 21, 2014 719

Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and beverages with its innovative Keurig® brewing technology, and Luigi Lavazza SpA, the symbol of Italian coffee around the world, announced today that they have reached a multi-year agreement to bring the authenticity of Italy's favorite coffee, Lavazza®, to K-Cup® packs for the Keurig® hot brewing system.

The companies plan to launch Lavazza® coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup® packs for Keurig® brewers in the fall of 2014.

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