Lavazza expanding into U.S. grocery store specialty coffee

May 17, 2013 1094

By Marcy Nicholson

Italy's Lavazza is joining the ranks of Starbucks and Gevalia in the highly competitive specialty coffee section on grocery store shelves as the nearly 120-year-old roaster makes another push into the U.S. and Canadian consumer markets.

The family run business, a brand little-known by North American consumers that has been supplying its Italian-roasted brews primarily to U.S. restaurants for years, will launch four specialty blends of bagged coffee in September as a part of its international expansion. The company aims to boost international sales to 50 percent of its total, up from the current 46 percent, said Ennio Ranaboldo, chief executive of Lavazza North America.

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