By Mauro Battocchi
This week I had a much-needed transfusion of optimism. News on how Italy's recession still drags on keeps on coming from my country.
Yet Italian F&B exporters at the Winter Fancy Food fair in San Francisco were buoyant - relishing as they were in the figures of their sales to the US. According to the statistics of the Italian Trade Commission, from January to November 2014, Italy's total export increased by 8.9%.
We the Italians is a company that in 10 years has become a key relational hub between Italy and the community of the more than 20 million Italian Americans in the United States. We have built a set of information channels that monthly reaches 3 million Italian Americans.
We have also consolidated an unparalleled geographical presence, structuring a network of more than 80 Ambassadors in all the Italian regions, across all 50 American states, plus ten focused on specific themes.
