An exhibition that looks to the future of both music and the arts, and technology. There will be 11 companies in attendance, including innovative startups and players in the audiovisual market, which will make up the Italy pavilion at the Creative Industries Expo of the South by Southwest (SXSW) festival in Austin, Texas; the leading event dedicated to independent films and music in the United States.

From smart devices that facilitate learning to play the guitar, to a smart music library that finds the right soundtrack for each video, and a gamut of AI systems that support companies and creatives: this year will showcase the first structured Italian presence at the Texan event, which, although mainly involving the entertainment world, hosts an actual expo of innovative technologies.