How Lamborghini is doubling down on Atlanta

Aug 01, 2022 439


Brandon Saszi recalls the first time he saw a Lamborghini in metro Atlanta, back in the 1980s, when the northern suburbs were less Real Housewives and a little more Podunk. As a 6-year-old Hot Wheels fanatic at the time, Saszi was traveling with his mom on Johnson Ferry Road when he spotted a red Lamborghini Countach, the exotic, angular model Leonardo DiCaprio had so much trouble exiting in The Wolf of Wall Street.

Seeing a car like that in pre-Olympics Atlanta was an event, and young Saszi went bananas.“How can anybody drive that thing?” Saszi’s mom said, behind the wheel. “It’s so low.” “Mom,” replied the boy, “you just don’t get it!”

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