Italy’s Integrated Promotion Strategy and Public Diplomacy at the Center of the “Sistema Italia” Meeting in the United States

Oct 14, 2023 969

“With the joint statement adopted in July in Washington, which gave an all-round boost to Italy-U.S. relations, Prime Minister Meloni and President Biden also committed to strengthening our economic partnership.

They identified strategic lines and priority areas along which, within the framework of the Farnesina’s [Italian Foreign Ministry] diplomacy for growth, we must set the activities of integrated promotion and public diplomacy in the country.” This is how Ambassador Zappia opened the 2023 Sistema Italia [Italy’s institutional network] meeting in Washington.

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