Tumbuktu Labs is a novel Italian-founded startup based in Los Angeles that describes themselves as a "children's media innovation lab" and helps brands better understand youngsters and create products they love. On the occasion of Super Bowl 50, which is taking place in the Bay Area on February 7th, Timbuktu Labs is launching a project called "Timbuktu Colors".

This initiative will bring Timbuktu Labs together with Bay Area local communities to co-design playable spaces around otherwise unused urban areas, like empty parking lots. Through the effort, these spaces will be transformed into engaging areas that kids love and communities benefit from. "We are thrilled to be part of this initiative", said Timbuktu Labs' co-founder and Creative Director, Francesca Cavallo. 

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Source: San Francisco, Italy