"Because it's great. It's cheese," Peter Lovis, proprietor of The Concord Cheese Shop, says as he bustles through the crowd of hundreds of people gathering in front of his Walden Street shop in the Boston suburb yesterday afternoon. "It's 400 pounds. It's humungous."

He's raving about the giant wheel of crucolo cheese—professed to be the largest cheese in the Western Hemisphere—that he's imported from Scurelle in the mountains of Trentino, Italy, to sell in his shop. Everyone has gathered for the fifth annual Crucolo Parade to celebrate the final leg of the cheese's journey.

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Source: http://artery.wbur.org