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If you’re a fan of the classic Aperol spritz, wait until you see what Eataly Las Vegas has in store for you this spring and summer. A form of the spritz first came into being in the 1800s, evolving until it reached today’s form, with an amaro, sparkling white wine and soda water. But by adjusting for other spirits, there’s incredible flexibility in...

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Campari, an iconic Italian aperitif, has a rich history steeped in tradition and artisanship. Founded in 1860 by Gaspare Campari in Novara, Italy, the crimson-hued liqueur quickly gained fame for its distinctive bitter flavor profile and became a symbol of Italian culture. The signature notes of Campari are a harmonious blend of bitter herbs, aroma...

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The Campari Soda mini bottle, a single-serve aperitif that combines Campari and seltzer, was created by Fortunato Depero, one of the leading figures of the Futurist movement in early 20th-century Italy. Depero, a versatile artist dedicated to experimentation and the fusion of craftsmanship and art, played a pivotal role in revolutionizing advertisi...

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Italy has introduced to the world many wonderfully sumptuous drinks, from Treviso’s prosecco wine, to Giuseppe Cipriani’s Bellini, but perhaps none are as famous, or as aesthetically distinctive, as the Venetian spritz. A concoction of prosecco, soda or water, and a splash of Aperol or Campari liqueur, the flame-coloured aperitif – or aperitivo in...

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The aperitivo is practically an institution in Italy. An early evening drink, the aperitivo is supposed to stimulate the appetite before dinner, as compared to the digestivo, a drink supposed to help with digestion after dinner. While this sounds as if Italians use any old excuse to enjoy a nice drink — and why not? — the aperitivo is much more a s...

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We've all heard of the Negroni — the bright cocktail made with gin, sweet red vermouth and Campari — and its distant cousin cocktail the "Negroni sbagliato." Bars around the globe offer the original cocktail and plenty of variations — Dante, a New York City institution that's among the Top 50 World's Best Bars, even offers a full Negroni menu at it...

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Italian spirits group Campari (CPRI.MI) said on Monday it had reached an agreement to buy an initial 70% stake in Wilderness Trail Distillery for $420 million, strengthening its bourbon offer. Under the agreement, Campari has an option to buy the remaining 30% of the Kentucky-based producer of bourbon and rye whiskey in 2031. The deal implies a cur...

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A glowing sea of bright orange and red cocktails has become a common sight in bars and restaurants across Europe and beyond as the Italian-born spritz continues to find new fans. This wine-based cocktail was served as an aperitif in northeast Italy for decades, and drunk with cicchetti (Venetian tapas) across the neighborhood bars of Venice. The mo...

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Move over, Aperol spritz. The reign of Negroni sbagliato has just begun. The cocktail — made with Campari, sweet vermouth, and sparkling wine instead of the traditional gin — has taken over social media, thanks to a behind-the-scenes interview promoting House of the Dragon on HBO's TikTok account. In the clip, stars Emma D'Arcy and Olivia Cooke — w...

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This year, the New York Film Festival (NYFF) returns to Lincoln Center from Sept. 30 through October 16, and Campari is the official sponsor for the fourth consecutive year. “The renowned Festival is an integral piece of the cultural fabric of New York City,” Andrea Sengara, Campari USA’s vice president of marketing told Forbes. The celebration is...

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