Leave it to “The Simpsons” to make something cool again. The infamous Prada Marfa art installation— the West Texas brainchild of Scandinavian artists Michael Elmgreen and Ingar Dragset —has been an attraction for art and fashion lovers ever since it popped up in 2005.

While its popularity has had ups and downs over the ensuing years, Prada Marfa is still considered a must-see destination for many mainstream celebs, with everyone from Instagram influencers to Beyoncé making it a strike-a-pose destination, according to Vogue.