Pirelli has been named the “Tire Manufacturer of the Year” by an international panel of 30 industry experts and university lectures at the Tire Technology International Awards for Innovation and Excellence 2018.

According to the company, Pirelli achieved this recognition through not only its high-value product strategy focus but also the company’s role as a driver of technical innovation. Specifically demonstrated by the launch of their Connesso product last year: the only system currently on sale that allows the tire to talk to the driver via data analysis through the cloud and an app.