You're starting in the Viola Pasifae, "says Enrico, Lamborghini’s jovial PR manager, flashing his time- honoured Italian smile at the lady in our group. Sensing our impatience, he turns to the rest of us and goes, “You’ve got the Grigio Acheso, you the Arancio Xanto, you the Rosso Efesto, you the Blu Okeanos,” and directing his attentions towards me, “You the Giallo Inti.” Lovely, Enrico.

Except none of us speak Italian; none of us have memorised Lamborghini’s colour palette. And so Enrico goes through the whole rigamarole again. “Purple, grey, red, blue and lastly for you,” he says pointing at my yellow t-shirt, “Yellow.” And that’s that. The Italians are brilliant at this. No 5000-slide presentation requiring industrial-grade espresso to keep us awake.