In November 2023, the US wine market witnessed a month-on-month decline of -11% in total consumption, widening the sales volume deficit to -8% for the first 11 months of the preceding year. Notably, Italian wines emerged as a singular anomaly, curbing losses to -3% in November and maintaining a cumulative -3.5% for the year, according to data from the Wine Observatory of the Italian Wine Union (UIV).

The standout performance of Italian wine can be attributed to the buoyancy of the sparkling wine segment, which exhibited a commendable +2.2% year-on-year growth. This starkly contrasts with the general downturn observed in still wines, with reds declining by -9%, whites by -3%, and rosés by -13%.