The new episode of Italian Innovators is a profile of GUCCIO GUCCI, founder of the Gucci brand in 1921. Here you will find what is missing in the “House of Gucci” movie, that is, the incredible story of a young Florentine who traveled to London in the late 19th century and found inspiration to start a luggage business in his native city.

A century later, Gucci has become a fashion powerhouse. In this episode, you will discover how this story came to be and the circumstances that first set it in motion. GG’s path is a true example of resourcefulness, creativity, and entrepreneurship. Watch the episode here.

What’s in a leather purse? The #houseofgucci movie. Story-branding, Italian family businesses, the founder's story. What an elevator attendant at a fashionable hotel learned about celebrity. How Guccio Gucci really started his entrepreneurial adventure in 19th century London. Florence, 1921. The foundation of the House of Gucci and its Italian growth (Rome, Milan). Scarcity and #creativity. How the diamond shaped leather and the GG logo were ideated. The bamboo bag, celebrity culture, and the contemporary evolution of the brand. What culture generated Gucci? What culture does Gucci generate? The leather district. Fashion as a language of effortless sophistication