-Frederick Wildman and Sons, leading wine importer in the United States, announced today the launch of new augmented reality (AR) experiences for two of the company’s fine Italian wine brands—Santi and Nino Negri.

This new feature will transport users to these two esteemed wineries through curated virtual experiences accessible on mobile devices, allowing Frederick Wildman to incite retailers and consumers to discover the fine Italian wines within its distinguished portfolio.