On January 27, Eataly's 14th birthday, a global social media event will kick off the partnership between Eataly and ITA – Italian Trade Agency for the promotion abroad and internationalization of Italian companies, united in the aim of increasing global awareness and knowledge of the Italian culture of eating well. The event will take place on the Instagram channels of Eataly and ITA – Italian Trade Agency and will host both Nicola Farinetti, CEO of Eataly and Carlo Maria Ferro, President of ITA – Italian Trade Agency.

On the same day, the Eataly NYC Flatiron, Los Angeles, Toronto, Dubai, Munich and Stockholm stores will go live on their respective Instagram channels to celebrate the launch of the partnership with ITA – Italian Trade Agency and the anniversary of Eataly. During each live stream, the participating stores will connect with each other to discuss Italian food and wine excellence, with a particular focus on durum wheat pasta, extra virgin olive oil and wine.

Antonino Laspina, director of the New York office of ITA – Italian Trade Agency and coordinator of ITA offices in the US, applauds the partnership: “We support Eataly in presenting authentic Italian products to a growing and loving American audience. Our support is manifested both digitally, on social media, as well as within the Eataly stores. You will recognize the Extraordinary Italian Taste logo on shelves, posters and menus in Eataly restaurants. One important point in this promotion is educating the consumer on the quality and healthy characteristics of authentic Italian food and wine. Eataly’s focus on education perfectly matches that of ITA. This is one of the many reasons that the partnership between us and Eataly is as good as it gets.”

Dino Borri, Global VP of Brand Partnerships, comments: "United in our common mission, Eataly and ITA have strengthened our ties even more this year to promote Italian gastronomic biodiversity in the U.S. through our 'Eat, Shop, Learn' philosophy, both at our brick-and-mortar stores and online."

All activities will be organized taking into account the current health emergency and in compliance with the official guidelines adopted in each participating country.