The heads of two of the world’s leading Italian companies, Andrea Illy and Giuseppe Lavazza, sip coffee together as friends, discussing the future, their dreams, and the impact of loyalty.

In alphabetical order: Illy and Lavazza. Italy’s two most important coffee companies remain in the hands of the families whose surnames they bear. They’ve proved the most decisive in building the modern Italian — and therefore global — idea of coffee, as well as for their current relationship with advertising communication, design, and art.