With a multimedia event on Zoom platform titled “A Love for Reinvention”, Barilla has presented big news for the 2022. A year that opens with celebrations for the 145th anniversary of the company “which has gone through wars, pandemics and restarts without ever stopping, always interpreting the spirit of times and knowing how evolve consistently”, remarked Group CMO Gianluca Di Tondo at the opening.

Many and important news are coming summarized in 4 essential marks: 1) new international positioning; 2) new logo; 3) new packaging; 4) new pasta Barilla al bronzo. It is the big product innovation of the year, the best way to celebrate the 145th anniversary. Ilaria Lodigiani, Barilla’s Global Vice President of Marketing, explained that this new line “embodies all our attention to quality, our desire to innovate and look ahead."