Bronx, 1999. Beatrice Ughi is changing her life but perhaps doesn’t know it yet. At the end of the 90s, the “Guerrigliera del Gusto e del Giusto” or Good Food Warrior (as she describes herself on her Instagram page) was an account manager working for a financial statement auditing firm. Almost by accident, but perhaps by coincidence, she leaped into the dark and ended up in a warehouse in the middle of the Bronx.

There, an Italian start-up had called her to join their food import company. But within a short year, the business was left to Beatrice, at the very dawn of the Internet Age. With great courage, she seized the opportunity and decided to start this venture.