As Aesop moves their followers more into the consumer engagement space within their stores, their culture and lifestyle products, they also make great efforts to educate us on how innovation challenged those in the early 1900's.

With the introduction of The Futurist Manifesto, written by the Italian poet Filippo Tommaso Marinetti , Aesop gave us an insight to the Futurist Assembly using music, taste, smell, touch and sight all culminating into their inspired six seasonal gift kits.

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Source: http://www.examiner.com