Iconic Italian sports car brand Ferrari has launched a lifestyle boutique in Atlanta’s Lenox Square Mall, a move the company described as targeting a “dynamic, vibrant city with a major millennial population.”  The outpost is the third opened in the United States after Miami and Los Angeles since 2021; all incorporate styling inspired by the compan...

Car enthusiasts drove through Elmira on Sunday for the Italian American Veterans Club's 2nd Annual Car Show. Roughly 50 cars drove through the Italian American Veterans Club on Magee Street starting Sunday morning for the club's 2nd annual car show. A rummage sale, raffles, and many more activities were also part of the car show, along with food an...

Luxury Italian automaker Ferrari raised its 2022 forecast Tuesday after reporting a 22% increase in second-quarter earnings as sales in the Americas surged. The maker of high-performance luxury sports cars reported net profits of 251 million euros ($257 million) in April through June, up from 206 million euros in the same period of 2021. Revenue wa...

Alfa Romeo is reportedly working on a new large-size car in the U.S. market that is said to launch in 2027. Jean-Philippe Imparato, the CEO of Alfa, says this move is key to tailoring design for individual overseas markets, according to Reuters. He also said it’ll also help the Italian brand strengthen its position as the international premium vehi...

Brandon Saszi recalls the first time he saw a Lamborghini in metro Atlanta, back in the 1980s, when the northern suburbs were less Real Housewives and a little more Podunk. As a 6-year-old Hot Wheels fanatic at the time, Saszi was traveling with his mom on Johnson Ferry Road when he spotted a red Lamborghini Countach, the exotic, angular model Leon...

Following on from our recent look at Italy’s iconic scooter, La vespa, we’ll look at a brief history of another iconic vehicle, the much loved Fiat 500. The Fiat 500, or cinquecento is unmistakably Italian, like the Vespa, its image is universally linked with Italy.  Deriving from the original Fiat 500 Topolino, meaning little mouse the 500 was pro...

International icon of Italian style and award-winning design firm, Pininfarina, is pleased to announce the opening of an office in New York City. “We believe that New York is a key epicenter of creativity and design innovation in the United States, and we are thrilled to be bringing Pininfarina’s human-centric, forward-thinking design approach into...

Lamborghini Squadra Corse, the racing division of the Italian manufacturer, has just dropped a video featuring a mean looking Huracan. The video features a rear spoiler, exhaust pipe and some cryptic captions like ‘RacingRedefined’, ‘Lamborghini’ and ‘HuracanEVO’. This is clear as the video says ‘Squadra Corse’ the car will be used in the Super Tro...

John and Joe Palma are down-to-earth brothers, internationally known for their expertise in luxury and exotic cars. A few numbers dramatize their career: $270,000, 5 to 6 years and zero. The $270,000 figure is the highest price that any client spent for renovations, with the 1960 Silver Cloud II then rightfully earning a first place in touring at a...

It all began in 1968. Ferrari had sent Pininfarina two chassis of the 25 built for the type approval of the Ferrari 512 S. The chassis had remained unsold, and were sent to Turin to be used to develop a couple of prototypes for a possible future production. One was handed over to Filippo Sapino, my colleague from the style team who at the time was...