In the new episode of Italian Innovators I present the story of ALFIERI MASERATI, founder of the renowned automobile company. WATCH THE EPISODE HERE. Starting from the finish line of the 1908 Targa Florio, where young Alfieri celebrated as the riding mechanic of the winning pilot Vincenzo Trucco, I explore the development of his career (from racing...

Unlike in the natural world, where profound complexity often expresses itself within elegant design—think of the Fibonacci spiral found in a sunflower’s center—the modern automotive landscape is mostly an expanse of mass-market homogeneity that has taken the form right out of function.  Pagani Automobili, however, remains synonymous with exquisite...

Italian legacy automaker Alfa Romeo recently outlined details of its upcoming all-electric segment in which its CEO said it intends to bolster sales in North America, expressing the need to “transfer the concept of performance” to its EVs. To do so, however, Alfa Romeo believes it needs something bigger and all-electric to attract US consumers, sta...

According to a recent patent filing, supercar specialist Ferrari intends to implement unique engine noises in its upcoming EVs. It just needs to build them first. The patent includes a system that reproduces combustion engine noises that can be synced with the increased acceleration of the vehicle’s electric motor(s). While this may simply sound li...

The fully electric New 500 has retained its best small electric car for the city and best convertible for value titles at the What Car? 2023 Awards, gaining further recognition amongst industry experts and collecting 37 prizes in total, making it the highest awarded FIAT model ever. Judges praised the car for its driving capabilities and iconic des...

If you've been waiting for the 2023 Maserati Grecale, the wait is over. The Maserati Grecale has arrived in America, and prices start at $63,500. The exterior of the Grecale offers a low-slung, signature Maserati grille with a prominent trident and an oval logo above. On the sides, you'll find triple air vents, which have been an element in Maserat...

The 2024 Alfa Romeo Tonale, the brand's first-ever plug-in hybrid model, is now officially on sale in the United States. Available in three trim levels exclusively with the plug-in hybrid powertrain, the 2024 Tonale starts at $42,995 in the entry-level Sprint grade. The Ti mid-range model has a starting MSRP of $44,995, while the range-topping Velo...

Maserati is one of the few automakers that basically define the genre of fine exotic cars. Though all the company’s rides are pretty expensive, it offers some that are bargains for those looking for sports cars. One such example from Maserati is the GranTurismo. This car is technically a supercar and delivers some pretty impressive speeds in additi...

Estrema Fulminea is a new electric supercar from Italy that will reportedly use solid-state battery technology, as well as ultra-capacitors. It sounds like a direct rival to the Rimac Nevera, with four individual electric motors that give a combined power output of 1.5 megawatts, enough the startup hopes for the vehicle to take the Nurburgring lap...

There's no doubt that Italy has been a giant in the automotive industry for decades. From Ferrari, Lamborghini, and Maserati to Alfa Romeo and Fiat, Italy has produced some of the most iconic cars ever made. However, because the '70s generation of cars from these brands got stereotyped as unreliable, many people believe that there weren't many reli...