Apulia is often referred to as the "Heel of the Boot", which metaphorically symbolizes the shape of the Italian peninsula. Situated on the eastern side of Southern Italy, here we find ourselves in a sun-kissed territory rich in history, parks, and culture, deserving of exploration for its fabulous landscapes, colors, flavors, and authentic traditio...

Levanto is a laid-back town on the Italian Riviera near the tourist-packed Cinque Terre. While it’s a good base for visiting Cinque Terre by train or boat, the town is a great place to experience slow travel. In fact Levanto calls itself a citta slow. Levanto has an interesting medieval center, shops and restaurants, and a Blue Flag beach that’s a...

While preparing for my recent holiday to northern Italy, I read that we owe a lot to the city of Florence (Firenze) and the cultural awakening that began in this former city-state. Between the 14th and 17th centuries, Florence and much of Europe experienced a period of cultural enlightenment that we now know as the Renaissance. It was a period that...

Luxury sports travel offers a unique opportunity to explore new destinations while indulging in VIP treatment and world-class entertainment. Whether it’s cheering on your favourite team at a historic stadium or witnessing athletes push their limits in breath-taking settings, sports travel allows enthusiasts to live out their passion in style. Trave...

Discovering Florence in two days knowing that the city has almost three millennia of history behind it is certainly a difficult undertaking, but perhaps it is enough to light the spark towards one of the most enchanting cities in the world, a real manifesto of beauty. Just think about its two super ambassadors and what they represent: Michelangelo'...

In essence, Tourist Italy‘s insights as an industry observer underscore a significant paradigm shift in travel preferences among Gen. Z. It’s not merely about where they go but how they authentically experience and share the beauty of Italy, shaping a new era of travel characterized by individuality and unique encounters. In the dynamic landscape o...

In one of the most visited countries on Earth, and in one of its most storied regions, there is a place that even many Italians don’t know exists. The Valley of the Mills (Il Vallone dei Mulini or Valle dei Mulini), right in the heart of the tourist-congested Amalfi Coast, is a silent valley where nature has reclaimed the medieval and the modern ru...

Summer is the ideal time to discover the seaside wonders of Lazio and its charming seaside villages. This region, known for its rich history and vibrant capital, offers over 300 km of fascinating Tyrrhenian coastline, which welcomes golden sandy beaches, crystal clear waters and breathtaking scenery dominated by ancient castles and Roman ruins. Sta...

The squares, the monuments, the museums, the shopping and the aperitivo: Milan is a vibrant metropolis capable of offering all this and much more, in a context where history, culture, and folklore blend seamlessly with modernity, fashion and the desire to amaze. Limiting ourselves to visiting Milan in one day may be too short to explore all the att...

An Italian town known for its "fiery cuisine" and troubled past has long been known as the country's most beautiful. Tropea is a seaside resort town in Italy's Province of Vibo Valentia, Calabria, close to the toe of the boot-shaped country. The community and larger province are several hundred miles from the country's tourist centres, with Naples...