With Terra Madre Salone del Gusto, Turin and Piedmont become great harvesters of cultures from all over the world that show their regional food and wine specialities   “Through food, the Piedmont region has fostered encounters and interaction between cultures from all over the world. After all, when you come to Piedmont, you immediately feel attrac...

ARIES – The first sign of the zodiac, these rams love to be number one and aren’t afraid to dive into challenging situations, no matter how hard they may be. The same is true of MATERA, a city dug into a rocky outcrop in Basilicata whose challenges are (quite literally) as hard as stone. Annoyed by excessive details and needless nuances, Aries woul...

In Turin's Piazza Castello, between the Teatro Regio and Palazzo Reale, under the porticoes of the Prefecture, there is a bronze medallion depicting Christopher Columbus, with the little finger of his right hand protracted outward.The relief was made by Dino Somà in 1923, (Villafalletto 1886- date and location of death unknown), in memory of the pa...

Enzo Ferrari could be described as nothing more than the inspiration behind the project for the “little GP car”, and as stated in the specialised press, seeing what was done at Maserati it would have needed a 4- or 6- cylinder engine. At Alfa Romeo, the suggestion for the new racing car was taken on board, but was based on a more sophisticated stra...

If you came to Italy in the past twenty years, you’ve definitely seen it, even if you’ve never been to Turin, because the Mole Antonelliana is on the back of our 2-cent coins. If, by any chance, you come from a Piedmontese heritage, you’re probably way more familiar with it, because its unmistakable silhouette is as traditional of Turin as gianduio...

In 1562, Emanuele Filiberto, Duke of Savoy, moved his capital across the Alps from Chambéry (present-day France) to Turin. It was during this time that Turin, still very much a medieval city, began to take on its distinct Baroque character. Keen to demonstrate the House of Savoy’s power, the Duke and his successors commissioned some of the best arc...

New technologies have enabled us to travel even by just moving a finger on our smartphones. Here tourism has become somewhat virtual. And we have noticed it in these two years of lockdown and pandemic. Enabling it was the innovation introduced in 2007, just 15 years ago, by Google, which after changing our lives with the Maps application, launched...

Tucked between plain and hills and surrounded by the Alpine Mountains, Turin is one of the most beautiful of Italy's cities, as well as one of the most important economic centers in the country. For centuries the heart of the Kingdom of Savoy, Turin was the theatre, the engine of Italian unification and was, initially, the Capital of the Kingdom of...

Turin is an elegant and sophisticated city, embraced by the course of the Po river and surrounded by hills and mountains. But don't be fooled by its apparent calm: Turin is lively and versatile, a jewel of a city offering culture, fun and a pinch of adventure in the streets of the city centre and in the green hills surrounding it. Apart from the mo...

Italy makes the world fall in love: the postcards filmed by a drone during Eurovision 2022 from May 10 to 14 captivated travelers from every continent. The Peninsula was seen, told and appreciated 200 million times and more than 6 million in a single day. The narrative focused on promoting the peninsula's well-known and lesser-known locations with...