The enlightenment writer Montesquieu once dubbed Turin as “the finest village in the world” thanks to a modern city plan begun in the 17th century. While many Italian cities can be a warren of twisting side streets, Turin boasts wide avenues with arcades, large squares and plenty of palazzi. To get a bird’s eye view of the city take a glass elevato...

Piedmont. Or Piemonte. Whichever way you say it: hard two-syllable, American-style or lilting with three syllables like an Italian, the word carries mystical qualities. It conjures visions of fog-shrouded hills, white truffle-sniffing dogs and noble wines. Most wine lovers associate Piedmont with the famous reds of Barolo, but as anyone who has vis...

The annual Battle of the Oranges has taken place in Italy with teams pelting each other with fruit during the three-day festival. The tradition's origins are unclear but it is believed it dates back centuries. Hundreds of people attend the event in Ivrea, a town in northern Italy near Turin. It supposedly commemorates a 12th century uprising with o...

Certified Piedmontese Beef, in conjunction with IRONMAN, a Wanda Sports Holding company, announced today a partnership to help provide IRONMAN athletes with "The Healthier Beef Option."  The new partnership makes Certified Piedmontese the Official Beef Sponsor of IRONMAN North America. Certified Piedmontese Beef is a naturally lean, nutritious beef...

The great German writer of the Age of the Enlightenment, Johann Wolfgang Goethe, once said: “Europe was born on pilgrimage, and its language is Christianity”. That is very true, as European identity and its cultural heritage enjoyed its greatest rise in the Middle Ages, when the Via Francigena, together with the routes towards the Holy Land and San...

Riso di Baraggia Biellese e Vercellese has almost mythical origins. Not much is clear, but what is certain is that rice arrived in La Baraggia, and the Vercelli area and Italy more generally, in successive waves. Traces of rice cultivation can be found since the 8-9th century after Christ.  Shepherds migrating from the low to the high plains carrie...

Are you sure you know everything about Carnival in Italy? We will help you with an excursus that goes from the origins, through the typical masks and sweets of the Italian carnival tradition, up to the indication of the most beautiful carnivals in Italy. The origins of Carnival in Italy and beyond are closely linked to religious culture, as they ar...

This is a story that begins at lunch. Or, more accurately, it begins earlier, with one of those underwhelming Italian breakfasts that make you wonder how people who make some of the greatest food on earth can eat cake with their morning coffee (basically taking an overly sweet croissant and calling it brioche). Breakfast should never be the last me...

Ospite d’eccezione al WiMu di Barolo (Cuneo) l’attore italoamericano John Turturro. Arrivato a Torino per il debutto del suo “Rigoletto” al Teatro Regio (dal 6 al 17 febbraio) e accompagnato dal presidente della Barolo & Castles Foundation, Paolo Damilano, e dal sindaco di Barolo, Renata Bianco, Turturro si è concesso una lunga visita tra gli alles...

Tempted by the recent offer of an Italian home for just over a $1? Well, you might want to hold out for a better deal. Now one town in the country is offering foreigners $10,000 to move there. Another says it will even pay newcomers more than $1,000 per child to make babies. The deals may seem too good to be true for many who dream of escaping the...