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There is a lot of talk about borderline forms of expression, and in particular about contaminations between art and design. Piero Figura, Apulian by birth (from Brindisi to be exact) and Milanese by adoption, is one of the people who best interpret this desire to mix things up, not to conform to a predefined language, trying instead to wander in di...

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If we were in normal times, in the afternoon we would be strolling through the galleries of Italian cities visiting the open exhibitions of the week and immersing ourselves in the somewhat artificial and decadent glam of openings and vernissages. But we have to stay at home and we put ourselves in the hands of the internet in an attempt to absorb o...

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On September 9th, the winners of Italy’s most important design prize, the XXVI Compasso d’Oro Award, were announced in the brand new spaces of the ADI Design Museum in Milan (remember? We talked about that here).   For the ones who are not familiar with industrial design, the Compasso d’Oro is an important award that is assigned by the Industrial D...

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What would happen if the most famous bottle in the world meets three creative minds? #DesignConnection, of course. Design Connection is a special project commissioned by Campari where its famous conical Campari Soda bottle has been reinterpreted in design objects by three young designers: Serena Confalonieri, Matteo Agati e Agustina Bottoni. Before...

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Every year, when April comes around, Milan becomes the center of the design world thanks to the Salone Internazionale del Mobile and Fuorisalone, two of the most important events for the design addicted. Unfortunately, last April the Milan Design Week was cancelled due to Covid-19 but Fuorisalone found a new creative way to still offer its magic to...

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A few weeks before the entire world stopped, the new ADI Design Museum was presented to the public in Milan. The project, born from a collaboration between the government, the Lombardy region, the municipality of Milan and ADI (Associazione per il Disegno Industriale), is located in a restored industrial building which was originally a Milanese tra...

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During my time in New York City I had the pleasure to meet a talented Italian creative, Giorgia Brugnoli – or, as her friends call her, Giorgia B. Born in Rome but currently based in Brooklyn, she’s a multidisciplinary artist specializing in illustration, art direction and design.  Being born and raised in Italy, Giorgia was lucky enough to be expo...

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While I was working at MoMA, Emmanuel Plat - Director of Merchandising at The Museum of Modern Art - introduced me to Fattobene. At that time, MoMA Design Store was launching the first-ever pop-up shop outside of Italy with them. As an Italian, it was such a honor to see design from our beautiful country celebrated in New York. But, what is Fattobe...

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Giulia Zoavo is an Italian-born, Brooklyn-based graphic designer and illustrator. After several years spent working as a graphic designer in Italy, in 2016 she quit her job to pursue her passion for illustration. One year later she started collaborating with the creative agency Sagmeister&Walsh and moved to New York City to follow her dreams. While...

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Hypersonalization has been a leading trend in the field of services, design, fashion and goods in general. Why is this happening now? Several reasons are contributing to this shift, and all seem to have been accelerated by social media and digital devices.  Empowered behavior, as consumers have a direct channel to express what, where, and when they...

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