In summer 2022, Italians like zero-mileage vacations: they tend to return to places they have already visited. In fact - according to data collected by the Enit Studies Office - only four out of 10 respondents say they intend to visit a new place. Those who leave tend to choose nearby locations, within their own region (3 out of 10) or in neighbori...

An agreement has been signed between Enit and Trenitalia to enhance the country's tourist attractions and promote Italian localities through Intercity travel. People will be able to travel in a train filmed with eight postcards representing artistic beauties and natural landscapes that can be reached by the sustainable means of transport par excell...

Wine tourism is, and will be, a strategic asset for tourism and the Italian economy. But Italy will make a quantum leap only if it knows how to organize itself better than it has done so far, perhaps even equipping itself with a real permanent Observatory, as companies, operators and institutions would like. Meanwhile, taking stock of the state of...

Flexible, sustainable and safe: thanks to its intrinsic characteristics, the open-air sector in recent years has been able to earn and win the trust of Italians. Credit also goes to its ability to evolve, intercepting the needs and demands of new target audiences. If on the one hand the pandemic has brought people closer to a more conscious and pro...

For the sixth consecutive year, Italy wins Best Destination Country and Best Hotel (with Grand Hotel Villa Feltrinelli on the Garda Lake). Half a million readers of the British magazine The Times voted the Bel Paese as the best destination. This is an audience of discerning and high-spending travelers. The event is considered among the most prestig...

Italian tourism gives positive signals. According to the survey commissioned by Enit on receptive trends, the 'summer is promising despite international tensions. Forecasts of customer attendance in facilities for 2022 are quite in line with pre-pandemic levels. Bookings to Italy continue in comparison to last year even compared to those recorded t...

The Italy of tourism starts again and looks far away. The Ministry of Tourism and Enit aim to reach the general international public, in collaboration with the Regions, with the partnerships with Eurovision and Giro d'Italia and the support of Coni, thanks to a tourism promotion campaign aimed at many nations around the world. At the center of the...

Enit and Netflix have signed a Memorandum of Understanding to strengthen the link between audiovisual production in Italy and tourism promotion and they present a study on the effectiveness and impact of films and television series on the perception and choice of Italy as a tourist destination. The Memorandum aims to create synergies and implement...

Italy can count on a very high number of Opinion Leaders who, thanks to their ability, experience and willingness to represent their respective professional communities, have reached prestigious positions within their respective international associations: it is to them that we owe our country's leadership in many scientific and professional areas....

"Tradition and perspectives of Italian cuisine: awareness and enhancement of food sustainability" is the theme of the sixth annual “World Week of Italian Cuisine” which will run from the 15th to the 21st of November 2021. The event is a worldwide initiative of the Italian Ministry of Foreign Affairs and International Cooperation aimed at promoting...