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As Marianna Farina and her husband did some Christmas shopping on a windy night in Milan, she noticed lots of people walking around with small brown packages of cookies. “I was curious,” she said. “Because I had heard about the cookie wars.” She had found her way to a promotional pavilion set up to hype the introduction of Pan di Stelle Biscocrema,...

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It was supposed to be a capsule collection of GCDS for the Italian iconic pasta group Barilla. Instead, the project by Giuliano Calza, creative director of the street-wear brand from Milan, has become a video celebrating the “art” of being Italian. The short movie was shot in Hollywood with the extraordinary participation of Sophia Loren, icon and...

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REEF KITCHENS, a division of REEF Technology, and Casa Barilla – Pasta Kitchen, the restaurants division of Barilla®, the world’s largest producer of pasta, today announced a partnership that will bring pasta restaurants concepts to Miami area residents for the first time via REEF’s delivery-only kitchens. Casa Barilla, Barilla’s casual restaurant...

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Applications are now open for Barilla’s new accelerator program for startups with sustainable food products and processes. The Italian CPG company’s venture arm, BLU1877, announced this week the launch of Good Food Makers, an eight-week program it is running in collaboration with San Mateo, CA-based food incubator KitchenTown. Startups chosen for t...

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On a warm September evening in 2013, Claudio Colzani drove his Audi the 100 or so miles from Milan to Parma, home for almost two centuries to the world’s largest pasta empire. He had joined Barilla SpA as chief executive officer less than a year before and was on his way to a dinner with its chairman, Guido Barilla, who was giving a live interview...

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Barilla, the 140-year-old Italian family-owned food company, celebrated expansion of its pasta plant and integrated durum mill located in Ames, Iowa. The company installed two additional processing and packaging lines, a rail-yard expansion and six new silos to store wheat. This expansion brings the facility's production capacity to 200,000 metric...

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L’Ambasciatore d’Italia Armando Varricchio, accompagnato dal Console Generale Giuseppe Finocchiaro, ha compiuto una visita a Chicago per assistere, giovedì 21 febbraio, alla prima del concerto della Chicago Symphony Orchestra (CSO) che ha suonato, in commemorazione del 75° anniversario dell’eccidio delle Fosse Ardeatine, la 9° Sinfonia del composit...

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Presentata ufficialmente alla stampa nel 2016, la stampante 3D sviluppata da Barilla per produrre formati di pasta fantasiosi ed elaborati era sembrata più che altro uno studio un po’ futuristico come tanti prototipi automobilistici che sfilano durante le kermesse delle quattro ruote. Affascinante, ottima per un servizio televisivo autopromozionale...

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Italian biscuit-maker Barilla is taking on the might of Ferraro’s Nutella with its own ‘healthier’ and more 'ethical’ chocolate and hazelnut spread. It's a daunting challenge in Italy where Nutella has 88 percent of the market. The new Pan di Stelle chocolate and hazelnut spread is named after Barilla's highly popular chocolate biscuits, which are...

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To celebrate the holiday season, Casa Barilla, unveiled a special “Feast of the Seven Fishes” menu at its restaurants in New York and California. The two dishes on the menu pay homage to the Southern Italian custom of La Vigilia (the Vigil) and the Italian-American tradition of the “Feast of the Seven Fishes” in which in observance of an abstinence...

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