In order to improve the perception of its long-life pestos – from “pesto alla genovese” with basil to the ones based on tomato or other vegetables – Italian leading company Barilla has undertaken a path of innovation that has resulted in an international patent. The document was made public this year by the World Intellectual Property Organization....

In his current role, JP Comte is responsible for the North and South America operations of one of the world’s largest Italian food companies. Comte has almost 30 years global experience in the fast moving consumer goods industry, which began at Procter & Gamble where he held positions in sales, marketing, and general management. Through his increas...

Barilla has committed to the use of 100% Italian sustainable wheat, sourced from 13 different Italian regions, in its products. The pasta maker has selected four exclusive varieties of durum wheat, featuring a high protein content (14% wheat and 13% semolina), high quality gluten, a golden-yellow colour and low ash content (mineral salts). It said...

Italian pasta and bakery company Barilla makes its debut in the jams market. The new Mulino Bianco line is called Incontri and appeared on the shelves of Esselunga last February. It is a pilot project, agreed exclusively with this Italian supermarket chain chain. The line is composed by three references: Incontri strawberries, pears, chocolate; Inc...

The Barilla family, which owns the pasta maker of the same name, has donated $500,000 to U.S. non-profit association "The Cure Alliance" to fund research on a COVID-19 therapy based on stem cells, the group said on Monday. The clinical trial for the cure, which is being developed by a group of international scientists led by Italian professor Camil...

Barilla, the world's largest pasta producer, has donated more than €2 million to be shared between the Maggiore hospital in Parma, the local civil protection authorities and the Parma Red Cross. The majority of the funds will go towards upgrading and expanding the intensive care unit at the Maggiore hospital as healthcare workers struggle to cope w...

Secondo il Global RepTrak100, 2020 fra le aziende italiane con la miglior reputazione al mondo ci sono Ferrero, Lavazza e Barilla. Si tratta della classifica annuale che elenca le 100 aziende con la miglior reputazione mondiale: questa chart è stata realizzata intervistando più di 80mila consumatori in 15 Paesi. In realtà sul podio ci sono finite l...

As Marianna Farina and her husband did some Christmas shopping on a windy night in Milan, she noticed lots of people walking around with small brown packages of cookies. “I was curious,” she said. “Because I had heard about the cookie wars.” She had found her way to a promotional pavilion set up to hype the introduction of Pan di Stelle Biscocrema,...

It was supposed to be a capsule collection of GCDS for the Italian iconic pasta group Barilla. Instead, the project by Giuliano Calza, creative director of the street-wear brand from Milan, has become a video celebrating the “art” of being Italian. The short movie was shot in Hollywood with the extraordinary participation of Sophia Loren, icon and...

REEF KITCHENS, a division of REEF Technology, and Casa Barilla – Pasta Kitchen, the restaurants division of Barilla®, the world’s largest producer of pasta, today announced a partnership that will bring pasta restaurants concepts to Miami area residents for the first time via REEF’s delivery-only kitchens. Casa Barilla, Barilla’s casual restaurant...