This year, the New York Film Festival (NYFF) returns to Lincoln Center from Sept. 30 through October 16, and Campari is the official sponsor for the fourth consecutive year. “The renowned Festival is an integral piece of the cultural fabric of New York City,” Andrea Sengara, Campari USA’s vice president of marketing told Forbes.

The celebration is particularly special this year, as NYFF celebrates its 60th anniversary; something Sengara refers to as a “milestone” she’s “honored” for Campari to support. “Campari has deep roots in the arts and cinema space, supporting its pioneers and industry movers and shakers as they push creative boundaries,” said Sengara. “This dynamic relationship between Campari and cinema has made its mark over the years and continues to do so to this day.”