La Cucina Italiana is launching a new project aimed at supporting the universal value of Italy’s gastronomic culture. The initiative launches with the July issue, nominating “Italian cuisine” as a UNESCO-approved element of intangible cultural heritage. The July issue will be on sale in Italy only from July 2nd.

Each issue of the magazine, from July to December, will be endorsed by one of Italy’s great chefs, all of whom will become, along with the Condé Nast brand, ambassadors for Italian cuisine across the world.