The Piceno is a strip of central Italy, bordered by the Apennines to the west and the Adriatic Sea to the east. The Piceno territory once encompassed what is now the Marche region and the northern part of Abruzzo. The area takes its name from the Piceni or Picenti, an ancient Italic people who lived there from the 9th to the 3rd century BC.

The Piceni were thus a pre-Roman civilization located in the central Adriatic region: from this area, after a sacred spring ritual, a group of young people first headed towards the area of what is now the city of Ascoli Piceno, and then spread throughout the Marche region.

The spread of the Picene civilization marks the transition from the Bronze Age to the Iron Age, as well as the shift into History, with the introduction of writing. The language of most of the inscriptions is Italic and is known as the Picene language.

The Piceno region is a land of history, culture, and natural beauty. A journey through Piceno is a voyage through ancient traditions, stunning landscapes, and some of Italy's most beautiful and unspoiled corners. The Piceno territory offers an eclectic mix of medieval villages, impressive archaeological sites, breathtaking beaches, and lush hills, creating a unique and multifaceted destination for travelers.

The Piceno area is renowned for its picturesque hilltop towns and villages, with many of them steeped in history and tradition. Among these, Ascoli Piceno stands out as the historical and cultural heart of the region. Its stunning medieval architecture, such as the Piazza del Popolo, one of the most beautiful squares in Italy, and the striking Palazzo dei Capitani, provides a glimpse into the region’s rich past. The region is also home to many other charming towns like Fermo, with its well-preserved Roman and medieval sites, and Grottammare, a coastal gem offering beautiful beaches and an ancient history.

One of the unique features of the Piceno region is its deeply rooted connection to ancient civilizations, including the Piceni people, from whom the area gets its name. The Piceni were an ancient Italic tribe that inhabited the region before it became part of the Roman Empire. The archaeological sites that dot the area serve as a reminder of this long and fascinating history. The Museo Archeologico Statale in Ascoli Piceno and the ancient city of Iesi are just a few examples of where visitors can explore the ancient ruins and learn about the region’s past.

Piceno’s territory is incredibly diverse, offering a range of landscapes, from the rugged hills and mountains to the Mediterranean coast. The Sibillini Mountains National Park, located to the west of the region, is a nature lover’s paradise. Its winding trails, dramatic peaks, and serene lakes make it a perfect destination for hiking and exploring. On the other hand, the Adriatic coastline is equally captivating, offering sandy beaches, crystal-clear waters, and quaint seaside towns. Among the most popular coastal destinations are San Benedetto del Tronto and Grottammare, known for their charming boardwalks and vibrant seaside atmospheres.

For those interested in the region’s rich culture and traditions, the Piceno offers plenty of opportunities to experience local festivals and culinary delights. The area is famous for its unique dishes, including olive all’ascolana (stuffed olives) and a wide variety of wines, such as the Verdicchio and Rosso Piceno. The region also boasts a vibrant folk tradition, with numerous festivals and celebrations throughout the year. The Feste di San Giovanni in Ascoli Piceno, the medieval Palio dei Castelli in Offida, and the Festa della Madonna del Porto in Porto San Giorgio are just a few examples of the lively festivals that highlight the Piceno’s rich cultural heritage.

The Piceno’s historical significance is reflected in its numerous castles, fortresses, and fortified villages that have survived throughout the centuries. Some of these structures date back to the Middle Ages, while others were built during the Renaissance. Castles like Rocca di Offida and Castello di Sarnano are among the most iconic landmarks of the region. These fortifications offer breathtaking views of the surrounding landscapes and provide insight into the defensive strategies of the past.

One of the more hidden treasures of Piceno is its network of ancient Roman roads and ruins. The Via Salaria, a road that once connected Rome to the Adriatic Sea, passes through the region, and remnants of the Roman Empire can be found in many towns. Archaeological sites like the Roman theater in Fermo, the amphitheater in Ancona, and the ancient city of Numana offer fascinating glimpses into the past. These sites are often less crowded than the more famous ancient locations in Italy, making them an ideal choice for those looking for a more intimate and personal exploration of the country's history.

In addition to its historical and natural wonders, the Piceno region is a place where modernity and tradition harmoniously coexist. The towns and villages in the area have preserved their authentic character, while also embracing contemporary life and tourism. Visitors can enjoy the best of both worlds: discovering the region’s timeless beauty, while also experiencing the welcoming atmosphere of modern Italian hospitality.

Whether you're looking to immerse yourself in ancient history, explore charming towns, relax by the sea, or enjoy outdoor adventures, Piceno offers something for every type of traveler. Its fascinating history, diverse landscapes, and rich cultural heritage make it one of Italy’s most rewarding and underexplored destinations. From the rolling hills and ancient villages to the pristine beaches and delicious food, the Piceno region offers an authentic Italian experience that is both enriching and unforgettable.