By the end of 2021, the producers of Prosecco PDO wine will sell more than 600 million bottles, 80% of which are abroad. All over the world, the term “Prosecco” itself is perceived as exemplary of the style and good taste of Italy. According to a recent report by Ipsos research firm, in terms of global notoriety the brand is just below international brands such as Adidas or Apple, and ahead of Cinquecento and Red Bull.

The market continues to grow. In the last 10 years, it has more than tripled, and this trend has not stopped during the pandemic: growth is +28.4% over 2020 (+53.3% in the US, +27.7% in France). From one continent to another, Prosecco PDO boasts many imitation attempts with mysterious sparkling drinks distributed from Mexico to Malaysia, up to Kazakhstan and India.