Ferrari: the past, present and future of speed and Made in Italy

Jun 21, 2024 144

BY: Serena Perfetto

Back in September, a packed house at the Sala Grande Theatre gave movie director Michael Mann and actor Adam Driver a six-minute standing ovation. Then, Airbnb’s announcement of a new category of home listing, called Icons, turned the Ferrari Museum into the dream bedroom of any Formula One fan.

The Ferrari name has shined brightly for most of its existence and still appeals to both car owners and Formula 1 enthusiasts. This is mainly thanks to the man who built and launched one of the most renowned brands and symbols of Italy’s excellence, Enzo Ferrari.

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