Digital Champions in Italy – building an army of 8000

Dec 02, 2014 1062

by Riccardo Luna

On 19 September, Prime Minister Matteo Renzi appointed me as "Digital Champion", advisor for the digital economy. I was of course delighted – but when it was made official, my first thought was: "What do I do now? How do I get every Italian digital"?

I was already familiar with the role. Originally, the EU Commission called for member states to appoint Digital Champions – because (as Neelie Kroes put it) the digital world should be supported by "fighters, not bureaucrats". And I had followed the successes of Digital Champions in other countries with growing interest.

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