Brunello di Montalcino, the most popular wine among Italians according to Wine Intelligence

Nov 25, 2021 172

It is one of the “smallest” wine productions in Italy, since it represents a drop, 0.2% of the total, but at the same time, one of the most admired wines in the world, it is also one of the best known by Italian consumers, with a popularity of 67% and ahead of battleships such as Prosecco, Chianti and Chianti Classico and Montepulciano d’Abruzzo. This emerges from the survey by the British agency Wine Intelligence, for “Benvenuto Brunello” 2021, edition no. 30 of the preview, staged, even today, in Montalcino (until November 29th).

“The survey - said the President of the Consorzio del vino Brunello di Montalcino, Fabrizio Bindocci - returns a result that is by no means taken for granted, if we consider that our wine represents less than 0.2% of the annual national production and is the denomination that expresses less volume among the top 20 in the classification. The result is an acknowledgment of the quality and strength of a collective brand that until now we thought was stronger abroad than in Italy”.

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