by Max Ehrenfreund

There's a black Fiat 500L sitting beside the highway outside Safford Fiat of Tyson's Corner with the doors open. It isn't the pope's, but Mark Cowdin, the general sales manager there, thinks he can sell it all the same. Pope Francis arrived in Washington in what appeared to be an identical car, and is also using a Jeep Wrangler on his visit the United States. It's a minor coup for Fiat Chrysler, which manufacturers both cars.

"It's created a lot of buzz," Cowdin said. "We're very grateful for that. It's advertising we don't have to pay for." Buyers have been showing interest since the Pope's tour began, and Cowdin hopes the dealership will at least double its typical monthly sales in the 500L.

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Source: http://www.washingtonpost.com/