Terlato betting big on rosé with launch of six new labels

Apr 14, 2016 753

With summer approaching, Terlato Wines is betting big on the surging rosé category. The Lake Bluff, Illinois-based Terlato is rolling out six new rosé wines across the U.S. market: Il Poggione Brancato from Toscana, Italy ($14.99); Bodegas Valdemar from Rioja, Spain ($13.99); Protea from South Africa ($17.99); Sanford from the Sta. Rita Hills in California ($23.00); Lapostolle from Colchagua, Chile ($13.99); and Mathilde from Provence, France ($24.99). The new offerings join Michel Chapoutier's Belleruche ($16.99) in Terlato's rosé portfolio.

"Rosé is on fire in the U.S. We have grown Belleruche rosé to more than 60,000 cases in the last five years, and rosé sections are growing in retail shops and on wine lists," says Terlato Wines CEO Bill Terlato. "This year our portfolio of rosé wines will grow to more than 100,000 cases."

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Fonte: ICE

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