Italy, Summer '13 and the country's airwaves are dominated by the sound of an indie-pop anthem from an unsuspecting rising star. The song "Alfonso" by Levante, a 26 year old singer-songwriter still working as a café barista, has unintentionally tapped into the mood not only of her own generation, but of a nation in crisis and understandably unenthusiastic about the typical Latin-Dance beach fare on offer.
The video, which features the artist as a frustrated protagonist in a high-fashion party shouting out the song's hook "Che vita di merda" (What a shitty life), becomes a YouTube sensation in Italy approaching 2 million views — numbers typically unrealized by all but homegrown superstars — and becomes a powerful social media meme. Levante's debut album "Manuale Distruzione" (Destruction Manual) enters in the Top 10 of the Italian charts in March 2014 and within one year the indie sensation is supporting headlining heroes Negramaro on their summer soccer stadium tour.
Born Claudia Lagona, Levante's life is a trajectory between Italy's two most fertile music scenes: Catania and Turin. Turning to songwriting as a teenager to ease the pain of her father's death and her family's relocation from Sicily to the industrial North, Levante found solace in a range of female muses from fellow Sicilian singer-songwriter Carmen Consoli to all-time Italian diva Mina, alongside revered American artists Tori Amos and Janis Joplin. After a stint in Leeds to develop her English writing style, Levante returned to Turin shifting back to the Italian language with a fully mature sound featuring direct lyrics of everyday life — love, pain, friendship, joy — and signing to leading independent INRI label which is based in the city.
Like a hot wind blowing in from the east, Levante will make her US debut at SXSW, the world's leading music industry event, taking place March 17 – 21, 2015 in Austin, TX. Showcase dates follow on Monday March 23 in Los Angeles at Genghis Cohen, the storied Hollywood hotspot which launched the careers of singer-songwriters such as Sara Bareilles, and on Wednesday March 25 at The Standard, East Village in New York. Levante's StandardSounds appearance is part of the Annie O Music Series which has previously featured acts from the New York and international music scenes such as Moby, Joan as Police Woman and Jovanotti.
LEVANTE US SHOWCASE TOUR
SXSW MUSIC FESTIVAL Austin, TX
Thursday, March 19, 2015
12Noon – 12:40pm
International Day Stage
Austin Convention Center
Friday, March 20, 2015
525 E 6th St
12:00MidNight - 12:40AM
Monday, March 23, 2015 Los Angeles, CA
740 N. Fairfax Avenue
Los Angeles, CA 90046
Doors: 7:00pm / Show: 8:00pm
Wednesday, March 25, 2015 New York, NY
The Standard, East Village PENTHOUSE
25 Cooper Square
Doors: 7:00pm / Show: 7:30pm
Entry: Free with RSVP to email@example.com
LEVANTE - Alfonso (OFFICIAL VIDEO)
Levante Breaks Language Barriers with Universal Moods
Official Page + Videos: http://levante.overblog.com/videos
Album Stream MANUALE DISTRUZIONE:
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