How the Negroni Conquered America

Jun 12, 2019 343

BY: David Wondrich

Until the cocktail revolution of the last 20-odd years, the Negroni was Patrick Stewart before Star Trek called. The Italian-born mix of gin, vermouth and Campari had its fans, enjoyed the critics’ respect, and was well-known in the country of its birth, but it was far from a household name in America or the rest of the world. Now, of course, it is—like Sir Patrick himself—a global icon, and one of the most popular and beloved things in its field.

But the Negroni wouldn’t have been able to climb those last steps to the peak of Cocktail Olympus if it hadn’t been waiting right there at the bottom of the stairs, ready for its call. How it got to that stage is, I think, the most interesting and even illuminating part of its complex story, and it has not been well understood.

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